20 December 2010

Snow monkey commercial GE used as example

Getty Images is using the Snow Monkey commercial as a good example of how stock footage can be used in a commercial.

GE partnered with agency BBDO New York to create their “Snow Monkeys” ad, which advertises their GeoSpring water heater. BBDO used 17 footage clips in the spot, which has been praised by industry leaders and PETA, for the commercial’s humane use of stock footage instead of animal “actors.” Click on the image to view the commercial, with footage shot during our Japan White & Wild photo tour, which is coming up in February again. Want to join us and see them for yourself?

1 comment:

John Verbruggen said...

Nice commercial! Interesting new market for you I guess.

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